Dental Implant Marketing:
Complete Guide to Attracting More Clients

Dental implants have brought about a lot of changes in dentistry. Many people who could benefit from them are not aware of this, which means there is an opportunity to bring them into your practice as new patients. It’s important to manage your dental implant marketing campaign well to reach these people.

Dental implants are one of the fastest-growing dental surgery technologies. Apex Dental Solutions offers an unparalleled opportunity to amplify your brand or message through our dental implant marketing and dental implant advertising.

There are many factors to consider when it comes to dental implant marketing. From where have to market, to which tools you can use, it can be very overwhelming. Let’s break down all the different ways you can market your practice, then go over a few options you should use.

So You’re Looking For Effective Ways To Market Dental Implants?

You’ve probably noticed that most people over 65 prefer traditional advertising, while younger professionals who in theory could be a big target audience for dental implants are more likely to look online. With so many Americans using the internet, it’s obvious that this is where the future of marketing lies.

The dental implant marketing strategy experts at Apex Dental Solutions work with dentists every day. While some dental implant marketing strategies are specific to marketing dental implants, the general principles of dental marketing also come into play. Here are 7 ideas for attracting new patients to your dental implant marketing.

1. Set Your Dental Implant Brand Apart

There are three elements involved in successful dental implant marketing. The first involves narrowing an audience geographically through a targeted market. This applies to any type of advertising and not just to dental implants.

The most important thing when it comes to dental implant marketing is to be aware of who is your target market and how you should educate them about dental implants.

Online research is not enough to determine patient needs, we also can use demographic info on your current patients to better fine-tune the placement of dental services.

Your dental implant marketing reports can tell you the age range and mean age of your patients, the geographical range and mean distance traveled to your office, and the number of years a patient has been with your practice.

You can use these figures to determine a radius around your practice to target. The best type of marketing to reach the average age within that radius is SEO and local SEO. Creating content and social media posts that will catch the attention of everyone in your target audience, take time, but you’ll be able to do it once you put yourself in their shoes.

Using Personas for Marketing and Sales of Dental Implant Solutions

You need to do a few things before creating your dental implant marketing campaign. The first thing is creating a patient persona. A patient persona tells you exactly who your ideal patients are. The more time you invest into creating your target personas, the better you’ll be at targeting the right audience.

What do your customers hope to achieve by investing in dental implants? What’s preventing them from doing so? Our dental implant marketing will help your audience understand the benefits of dental implants.

The conversation between the patient and the dentist should focus on the benefits of dental implants for them and help minimize the barriers that keep them from becoming a patient. With Apex Dental Solutions, you’ll be able to create dental implant marketing that speaks to the needs, fears, and motivations of prospective patients.

2. Harness The Power Of Social Media For Successful Dental Implant Marketing

Social media is a key element in promoting dental implant solutions. It is a dental implant marketing strategy that can be used to build brand awareness, generate new business, and maintain communication with existing customers. Social media platforms such as LinkedIn, Twitter, and Facebook can be used to showcase the practice’s expertise and build trust among potential patients.

If you’re a dentist, you may be wondering how to get started with your social media marketing plan. At the end of the day, it’s all about getting patients in your office—and social media is a great place to start. With the right strategy, you can grow your dental practice and generate more leads without spending more money.

Here are some tips to help you create an effective social media marketing plan:

Automate Your Dental Implant Marketing

If you’re a dentist or dental office, you know that social media is an important part of your marketing strategy. But sometimes it can be hard to find the time to post regularly and manage your accounts. You might think that hiring a full-time employee to manage social media would be the best solution, but there are other options.

So, if you’re looking for a way to streamline your social media marketing efforts and save time, you’ll want to use a social media management tool. For example, Sprout Social is a great option. It’s affordable, easy to use, and has all the features you need.

Need Dental Implant Marketing? Let Us Speak To Your Followers.

You need to know your audience when creating a social media marketing campaign as part of your overall dental implant marketing strategy. If you don’t keep this in mind, you’ll share a post that’s not relevant to that person. You should make sure what you share on social media speaks to the persona you’re targeting.

Promote A Blog Post, Effectively And Impressively!

Promotion is vital for dental implant marketing. When you publish a new blog post, make sure to share it immediately on all of your social media channels ( Facebook, Twitter, Pinterest, and Instagram). While platforms such as Twitter have shorter life spans, others such as Facebook allow your posts to remain on followers’ news feeds so they can view your content throughout the day. In addition to sharing your stuff, use hashtags that will attract people who are interested in what you’re doing

Our dental implant marketing campaigns feature blog posts. Blogging is the cornerstone of a solid social media marketing strategy. Additional strategies are included to help drive traffic to your website. We have a proven track record of building custom dental implant marketing campaigns.

Monitor Your Posts And Stay On Top Of The Conversation

Make sure you’re monitoring your posts. When someone asks a question or leaves a comment, you’ll need to respond appropriately. This allows you to build an interactive relationship with your followers and let them know there is a real person behind the posts. Negative online reviews can reflect poorly on your business and lose you business.

Using the features of your social media automation tool, you can easily generate reports and use that information to create future posts based on what is popular and what resonates with your audience.

3. Dentists Trust Apex Dental Solutions For Their Dental Implant Marketing

If you want your dental implant marketing to be successful, don’t think of your content marketing as marketing. Think of it as necessary education. When done right, dental implant marketing will increase the number of patients you attract and educate. If you’re looking for the type of marketing that is guaranteed to bring results, you should consider content marketing for your dental implant and restoration business with Apex Dental Solutions.

Seek For Quality Content That Converts

Blogging

Blogging is used by the majority of dental implant marketing experts, and it can be used to attract new patients. Blogging regularly will deepen the connection with current and future patients, offer a wide range of valuable services, and create unique content that people can use to find you online.

New Dental Implant Marketing Techniques

The key to dental implant marketing success is understanding your audience’s pain points. Next, you’ll learn about the best ways to help them understand the benefits of dental implants.

If your dental implant marketing personas don’t opt for dental implants due to cost, create a detailed infographic of the various payment options available. Your personas are important for organic SEO and blogging. Blogging about dental implant marketing can help your business grow.

It’s worth noting that you can use your blog to promote a variety of content.

Once you start a blog, it is important to keep posting consistently, so readers who follow your blog will stay engaged. It’s also key that you encourage subscribers to share your blog posts on their social media channels. If you want to attract new patients and grow your practice, use a blog to achieve your goals. They’re a great way to educate patients about dental implants and build credibility.

Your patients’ time with you should be about the human side of dental care, not about procedures and treatments. Our dental implant marketing begins by helping you highlight staff and patients, and putting a face to names.

4. Paid Ads That Work

Dental implant marketing can include several strategies for getting your practice in front of new patients. Some of these are Google PPC ads, affiliate programs, limited-time promotions using temporary discount codes, targeted social media posts, internet searches, and more. These forms of dental implant marketing can earn you good returns if done correctly.

SEO for dental implant marketing means choosing the right keywords, targeting the right audience, creating a compelling ad that prospective patients will click on, and creating an irresistible landing page.

Dental implant marketing needs to appeal to the right people. You’ll need a compelling headline, the right keywords, and descriptions if you want to capture your audience’s attention and make them feel confident that you are the right business for them. We can help you create an ad for dental implant marketing that will increase your conversion rate and help you generate more sales.

Don’t make the design too complicated. Don’t create a long lead time – between the visitor clicking your ad and being on your landing page. Make sure you have some awesome things to say about your product, service, or candidate. Include many calls-to-action so that the visitor feels there is only one way they can buy, learn more, or contact you.

5. Dental Implant Marketing Direct Mail

We focus on dental implant marketing because we believe it is the fastest and most affordable way to help you reach your goal. We don’t stop at internet marketing, but instead, recommend that you use direct mail marketing to let people in your target area know about the benefits of dental implant dentistry and how it makes an excellent option for those looking for a more beautiful and healthy smile. The direct mail response rate for marketing lists was 4.9% as of 2018, making it more impactable than email marketing. There’s something powerful about receiving a piece of mail in the mailbox and this method makes it difficult to ignore what is being offered, making direct mail an effective dental implant marketing strategy.

The key to dental implant marketing is to choose your target audience carefully. Choose a mix of new and repeat patients that you want to reach with your mailer. Make it visually compelling by using images that clearly show you are focusing on dental implants. Ensure your offer is clear and relevant. Track the performance of your direct mail campaign by using codes. Personalize your mailings as much as possible so you can save money and improve the impact of your marketing efforts.

6. Before and After Case Studies

Dental implant marketing is the best way to educate your potential patients about the performance of dental implants. As patients become more aware of the value of dental implants, you’ll typically see more business from them.

Before and after photos are the most powerful kind of marketing material a dentist or orthodontist can have. Without actually seeing what dental implants can do for you, it can be hard to make an informed decision. Not only is this the best way to ensure that you’re making the right investment in your smile, but these pictures are also incredible for building trust with potential patients. These before-and-after photos will show your target audience how much dental implants can improve their life.

7. Dental Implant Financing

Your customers need confidence in your ability to deliver on promises. They want to view their bill online and know how much they will be paying in the future. They want to know how you serve them better than your competitors do. Your dental practice management platform should help you provide these benefits to your patients every day. Paying upfront for dental implants can often be overwhelming, preventing patients from getting the care they need. The solution is offering financing and payment plans to help patients get the treatment they need.

Move Your Business Forward

Think Outside The Box

Dental implant marketing is incredibly important for your dental practice, but there are many aspects to consider. The first step is to work with a digital marketing agency that provides the services associated with it. Dentists can get more traffic and leads with content marketing to gain website traffic and patient inquiries. A strategy focused on dental implant SEO will help convert those patients in keeping with the best practices of dental implant marketing.

Do you want to build a marketing strategy that works? Do you want to utilize one of the best digital marketing platforms available to help with dental implant marketing? Apex Dental Solutions is an award-winning dental implant marketing agency that offers a full range of design, development, and digital services to dental practices across the United States. Our team has exceptional experience building easy-to-use websites, creating engaging content for social media platforms, and designing digital marketing campaigns. By integrating these abilities into our marketing agency, we’re able to offer you the latest strategies and most user-friendly technology in the industry, so you can take your implant dentistry practice to the next level.

Measure Your Dental Implant Marketing Success

It is just as important to track the source of your new patients as it is your implant marketing strategy. This will allow you to more effectively use the data generated to fine-tune areas that work and quickly identify those that don’t.

Figure Out What Works

We can help you build a comprehensive dental implant marketing program that generates high-quality leads with social media management and measures what people like—and what people aren’t as interested in. With high-quality lead generation and solid data, we can make sure you get something of value across all your social media channels.

Reach Out For The Right Marketing Partner For Your Practice

Looking for a reliable marketing partner for your dental practice? Look no further than Apex Dental Solutions. We offer pre-qualification, nurturing, and efficient strategies that save you time and money. Say goodbye to worrying about empty waiting rooms because we guarantee a steady stream of patients. We understand dentists are busy, so we streamline your marketing efforts to minimize workload and maximize results. Our stress-free approach ensures your practice grows without sacrificing quality or integrity. Apex Dental Solutions has the expertise to help you reach your goals regardless of your specialty or schedule. Take advantage of the potential to grow your dental practice.

Contact Apex Dental Solutions to learn how we can help you develop a strong brand and attract more patients to your practice.  Get started today with our FREE 15-minute strategy call.