Case Study: Highpoint Dental from Aurora, CO
How Dr. Baltz Grew From an Associate Dentist to Expanding Business Owner
Targeted Direct Mail
Online Web Presence
Dr. Justin Baltz was an associate at Highpoint Dental Care for years before acquiring the practice in 2020. His main focus was to continue the consistent dental implant pipeline generated by traditional media, but also focus on modernizing his practice website to keep up with corporate dentistry in his area.
Only two years later, Dr. Baltz was able to remodel and expand his practice as well as hire two associates to help him grow his patient flow while still focusing on quality dental implant treatment.
- Create a practice website to fit Highpoint Dental Care’s brand of how Dr. Baltz wanted to be viewed throughout the community.
- Have a competitive edge in Aurora and surrounding areas to be a main contender for dental implants and second opinions.
- Help boost new patient numbers to fuel associates with more opportunities.
- Customize practice website to highlight the experience any new or existing patients will have at the practice while focusing on organic rankings of each service offered.
- Design a dedicated implant focus website to attract individuals searching for more information or second opinions.
- Research demographics in the market & create a targeted direct mail campaign to educate & inspire individuals about the benefits of dental implants.
- Apply a Google Ads budget for same-day dentistry (crowns, emergencies, & new patients) to help fill associate’s schedule.
Average Patients who Accept Treatment Monthly from Organic Rankings:
Average New Patient Flow who Accept Treatment Monthly:
Targeted Implant Direct Mail
Average Dental Implant Case Acceptance Monthly:
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