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Local Directories: What They Are and Why You Need Them

Curious about what local directories are and how they work? Here’s a brief overview of everything you need to know!

What Are Local Directories?

Essentially, local directories are address books that can be found and accessed online. They help people searching for information on the internet, uncover the exact answers they need. If you want patients to be able to easily find your practice, these internet directories are the perfect place to begin. Local directories include everything from the Yellow Pages and big-name companies to small localized services.

How Important is Local SEO?

Local search engine optimization is important for anyone in the healthcare industry. After all, many people are going to visit your office primarily based on where it is located. As such, your name, address, and phone number (NAP) must be included in every local directory listing.

This may sound obvious, but you’d be surprised how many small businesses still have inaccurate or missing information on their online directory listings. Missing or incorrect addresses, phone numbers, or names can negatively impact practices in many ways.   

The Bottom Line

If you want people to be able to find your business, it is important to list it in as many local directories as possible. Always be sure to use the correct name, address, and phone number. Also, you might want to list your neighborhood’s name and any specialized services as described on your Google My Business page. As hyper-local search engines evolve, this information will become more and more important.

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