In today’s modern market, SEO (search engine optimization) can help essentially every dental practice reach new prospective clients. Here are the main pillars of SEO for dental practices to implement online. 

Keyword Research

Keyword research is probably the most important part of any successful dental SEO strategy. Keywords and key phrases are terms that people use on search engines like Google. The goal is for your dental practice to come up on the first page of results when a potential client searches for a related topic or phrase online.

Many free keyword research tools are now available to help you find relevant search terms. Remember to use keywords correctly on your practice’s website in correlation with blogs, meta tags, links, and updated content.

Blogs, Title Tags, Content, and Links

Regularly updated page content and targeted blogs with relevant backlinks and internal links can help your dental practice rank higher online. Your search engine result page rank (SERP) is based on an array of factors that constantly change based on the latest algorithms. However, one of the most important elements used by Google’s page ranking systems is the content on your page.

Blogs that appeal to people in your area searching for specific dental-related keywords or terms are one critical element to work on. Having updated blogs with keywords and SEO tags (H1, H2, H3 title markers) can help you integrate top-ranking keywords on your website pages and drive traffic online. Additionally, photos with proper tags, videos, and links can be integrated into blogs organically.

Final Thoughts

When it comes down to it, good SEO starts with having a nicely designed website with plenty of blogs that are fully loaded with title tags, keywords, and backlinks. From there, you can start using additional SEO tactics to drive traffic to your website and bring in new patients to your dental practice.