May 2021

First impressions directly impact things like consumer behaviors, subconscious decision making, and yes, even who we choose as our dental provider. Today, most dental first impressions aren’t when a patient first steps through your front door. It’s when they look at your website. While most of us are used to re-assessing what we can more […]

Do you know where your marketing strategies are headed? If you aren’t tracking the numbers, it’s like playing a game of darts with your eyes blindfolded. Sure, you might be headed in the general right direction, but you may not be as close to the bullseye as you would with the right information on hand.

As more and more private dental practices shift to the umbrella of corporate management — and large dental chains move into communities — patients are starting to see the difference in care options and recommendations. Corporate vs. Private For some, corporate dentistry is just fine. It provides quick, savvy-priced dentistry that meets their immediate needs.