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With dental practices growing at a remarkably fast pace, both your prospective and existing patients have infinite choices of taking their business elsewhere. With every dental office promising the latest and the most advanced services, how do you stay relevant and continue to grow? When patients start looking elsewhere for dental services, you want to …
How to Give Your Dental Practice a Competitive Edge Read More »
In the field of dentistry, the competition these days is fierce. Besides having excellent credentials and offering the latest dental implant procedures, your dental practice also needs visibility to maintain a constant influx of new patients. But dental advertising can get tricky. You don’t want to appear as someone who is hard selling (or desperate), …
Why Should Dentists Now Use Google Ads More Than Ever Before? Read More »
Do Pay-Per-Click (PPC) marketing strategies work for business models such as dental practices? Absolutely, when done properly! But pouring too much of your budget into PPC and not enough into other platforms can still result in a low conversion rate. Here’s how optimized PPC works for dentists and what they really need: patient conversion. #1 …
A few decades ago, dental marketing consisted of putting an ad in the Yellow Pages. As time went by and everyone went online, your business—dental or not—simply didn’t exist without a dental website. But dental websites aren’t simply a once-and-done event. Certain steps have to be taken to do things like: Continue to divert traffic …
Is there a set dollar or percentage that dentists should spend on marketing each year? As you establish your budget, identify a specific line-item target for marketing. This method helps dentists better analyze how their advertising strategies are working and identifying true return on investment (ROI) for each marketing dollar spent. Setting a Fixed Budget …
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies are two extremely important aspects of any effective dental marketing campaign. But if you’re not sure what a quality SEO or PPC strategy looks like, marketing companies could cause you to lose thousands of dollars without anything to show for it. How can you avoid getting ripped …
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