Do Pay-Per-Click (PPC) marketing strategies work for business models such as dental practices? Absolutely, when done properly! But pouring too much of your budget into PPC and not enough into other platforms can still result in a low conversion rate. Here’s how optimized PPC works for dentists and what they really need: patient conversion.
#1 – It’s Easy to Track
With PPC, you know exactly how many clicks and conversions your investment dollars produced. By incorporating and measuring different types of ad strategies, you can adapt your marketing budget to facilitate the campaigns that work best in your target area.
#2 – It Provides Fast Results
PPC is probably one of—if not the—fastest marketing strategies to see a return on your investment (ROI). The moment an ad campaign goes live, it’s visible to your target patient market in a pre-defined geographical area. That’s right, you can select exactly where people are located when it comes to who sees your ad.
#3 – Easily Determine Your Budget
PPC is easy to control when it comes to how much money you’re investing. You won’t go over budget and you can see exactly how much ROI you get back from patient conversion (since you can track every penny.)
#4 – It Works Jointly with Other Marketing Strategies
Most dental marketing campaigns require a comprehensive approach to attract new patients. All of one thing typically isn’t as effective as each piece working together and complementing one another. Your PPC campaign can easily compliment your social media presence and vice versa. When SEO for your website ranks high, it adds value to your PPC ads. The more awareness and frequency of interactions that prospective patients have with your practice, the more likely they are to consider it when it’s time to schedule an appointment.
Not All PPC Campaigns Work the Same
When choosing a PPC strategy, be sure to work with a team of dental marketing specialists who can analyze search engine trends to identify the most receptive readers at the other end of the internet.
Contact Apex Dental Solutions today to find out how we can help your practice grow through a holistic blend of marketing tactics!